Hello! Want to know the secret weapon behind great marketing that excites your teams and drives results? It’s in your relationships!
People in a crowd can be either smart or dumb. The difference is not in the individuals themselves, but how the crowd operates together. Since today’s marketers are continually challenged to do more with less, overlooking this component is an enormous oversight. How your team operates can be the key factor in a sum thats greater than or less than it’s parts. In other words, marketing that’s great —and marketing that’s just meh.
Tapping into this potential is our specialty. With over 25 years in the marketing game, experience as both the client and the creative, and insight into how we humans tick, we know just how to do it.
Teams can either harness the wisdom — or the the stupidity — of the crowd.